Newsletter Service

Features & Benefits	Standard	Enterprise
Service Level
Additional fields to store demographic data (client status, gender, age, state, country, purchase level, etc.)	6	35
Server Delivery Speed (messages per hour)	400,000	500,000
Automatic Redelivery	5 retries	11 retries
Attempt retries for undeliverable messages	6 with the first attempt	12 with the first attempt
Delivery Reports Available for Each Mailing	saved 30 days	saved 30 days
Content Creation
Create text, HTML, or multipart MIME messages
Build your own templates with the new HTML template builder
Image Library
Perform basic mail merges
Edit HTML messages with new HTML editor
Include attachments
Include email or web surveys with survey wizard
Perform spam analysis
Perform enhanced mail merges, all fields
Include dynamic/conditional content, advanced scripting
Include links to video or audio clips (rich media)
Campaign Building
Segment based on demographic data
Segment by clickthrough and clickstream behavior
Create, preview, save, export, and download segments
Perform segmentation based on survey responses
Build queries using the Lyris Query Builder
New! Test message using A/B/N split-testing
New! Create triggered and sequential mailings
New! Set recency and frequency limits to prevent list fatigue
New! Set behavior-driven database updates
Administration
Provide one-click opt-in functionality in email or web
Offer email and web-based unsubscribe to recipients
Keep lists clean with automated bounce handling
Compare list against suppression/banned email address lists
View administrator activity with administrative audit trail
SSL support
Granular permissions
Reporting and Tracking
At-a-glance stats and trends on most recent mailing
Results and trends dashboard
Pre-built reports on mailings and list activity
Engagement Index
Real-time mail queue analysis
Custom chart builder
HTML open detection/sniffer
Clickthrough and clickstream tracking
Refer-a-Friend functionality and tracking
Forward tracking
Demographic analysis
Additional Features
Advanced message throttling
Support for domain keys
Online and offline purchase tracking & reporting
Customer interest analysis
Sales cycle & abandonment tracking
Web traffic analysis
Total mailing analysis views