In stead of giving away the Auto Repair/Maintenance ebooks and ezines for free, we could pre-sort these content into indexed excerpts. This way, our email campaign can customize our campaign to include the most relavent excerpt for each individual, based on their car make & model, and repair history.
There are several avenue to collect the valuable info. Here is an example of the aggregation portal for these info in raw data format http://car-ebooks.blogspot.com/
Also http://101-marketing-ebooks.blogspot.com/
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