Templating Landing Pages & (Craigslist) Salesletters

A (salesletter) landing page consist of three main parts:

1. layout,
2. description,
3. pictures.

Layout
We are using the long , single page format. Various templates can be adopted. Since one is not necessary better than the other, hence we only need few standard templates, i.e. template 1, template 2, template 3. This example shows how different parts are connected.

Text Description
Besides finish the content of the LOB sites, we also need the landing page for each campaign. Although we are to design the landing page with a unique message per campaign. But the bulk of the landing page do not change from campaign to campaign. In any sales letter, we can devide the content into two parts: generic and LOB specific items. The generic contents are reletively ubiquitous and independent from lines of business.

generic items

1. Catch phrases
2. Expert Endorsements
3. Customer Testimonials
4. Good Deals
5. Goodies
6. Assurances
7. Postscripts

business specific items:

1. Who can benefit
2. What are the benefits
3. Solution/Product
4. Advantages/Value

Pictures
As illustrated in the endorer and clients pictures of the example sales letter, our sales letter authoring SOP can be as a easy picking from our vast image galleries. By simply separate and alleviate the sales letter assembly process from lengthy search, select and fit process, we make the salesletter authoring a smooth process as well as a guranteed quality.