LOBs on Classified Ad

The internet classified ad has the advantage over newspapaer classified

1. local
2. personal
3. free
4. index search

Our ad posting script can automate the posting of the (HTML) ad on craigslist and suppose to lead to customer to one of the following:

1. click through to the landing page then to the store's website
2. phone call to our 800 number or local voicemail
3. email to mailbox

The Click Through traffic
ad -> store.com/landing -> store.com

to post the ad, the pattern has to be read and entered in order to authenticate the posting.
we anticipate to have hundreds of thousands ad posted, per week.
we need someone, to continuously entering the letter/number based on the pattern.

To Answer the incoming calls
To Respond to the incoming emails

Lines of Business

Initially, we are to post the same ad on about 10 metros and 10 different lines of business.
There is no limit on the number of lines of biz that we can test in our mechanism. We are to test as many affiliates (reselling) as we can, regardless of their percentage of profit sharing.
Here are some of the affiliates that we are looking at:

• web design
• graphic design
• ISP http://www.aplus.net/affiliate_program.html
• newsletter http://www.netatlantic.com/
• http://www.marketingtips.com/assoc/
• ink & catridge
• affiliates from those honey for bees
• Gifts & Souvenirs
  
• Batteries
  

Formatting the Widget Pane

the widget pane
= simple table htm + (framed) image tag & background

Table HTML template
(taken from an existing page)
The table normally consist of images and styled text. It may layout image (array) on the right, left, top, or bottm. ref: http://allwebcodesign.com/setup/free-templates.htm
1. find the target page
2. Save a local copy using "Save Page As ..." (Webpage, complete) index.htm
3. open the index.htm in DWCS3
4. create an empty.html
5. crop the block portion and paste it onto the empty.htm
6. create a new_rule.css page, and link with the empty.htm
7. use the firebug to locate the appropriate CSS rule, and paste the rule on the new_rule.css

Layered (PSD) Image template
examples:
http://www.templatezone.com/index.php
http://www.aplus.net/
http://www.ipower.com/ipower/enewsletter/archive/19/
or go to http://www.hostrankings.com/, to check out each ISP's design style

Craigslist

1. local presence - phone, address, and website at all metro listed by craigslist DONE
2. lots of authenticated craigslist accounts to overcome 150 active message limit DONE
3. automate the ad posting
4. remote window for entering the password
5. script? algorithm? to search for hot items and right keyword to post
6. ad template
7. post merge (as in mail merge)
8. landing pages on our own biz websites with a "guided tour" to lead right to purchase
9. automate the sales and customer support

Simple automation: Jitbit

IPKall

http://phone.ipkall.com/ipphone/
http://www.freeworlddialup.com/
http://www.google.com/talk/

Simple service model

http://www.homebizbuzz.co.nz/ezi-build/

DID SIP Client

Eyebeam 1.5 come with 10 DID number built-in.

Long page campaign

http://www.ftmailers.com/keystovault/index.php?p=BYRR060408

Converting a CSS site to a Spry Media Site

1. start the project with source template folder and spry_example folder.

2. create a target folder, and copy all template files to the target folder; and name the target html file as index.html.

3. rearrange the target files as in the spry_example folder:html on top level, and sort the rest of files into css, js, images, and xml folders. (a) if the original files were moved to a different directory, make sure to update all references inside the file.

4. copy spry_example/css/spry_style.css to target/css/spry_style.css,

5. add <link href="css/spry_style.css" rel="stylesheet" type="text/css"> after the last css reference, normally before the </header> tag

6. make the following files are copied over:
(a) spry_example/xml/ to target/xml/
(b) spry_example/images/4xml/ to target/images/4xml/
(c) spry_example/images/4thumbs/ to target/images/4thumbs/

7. follow the Lynda DWCS3 Beyond 3-8 to structure the div for both Data Set and Accordion Widget.
(a) select the outer most tag covers the outer most area that the dataset control is to be placed.
(b) insert the layout div tag, as id="ds_control",
(c) click on "New CSS",
(d) define in the spry_style.css, and
(e) edit the appropriate width property, inside the category box,
(f) do the same for "widget_display", as in step b to step e

8. follow the LDWCS3B 5-2 to 5-5, 7. Check the SpryAssets folder, make sure all files are accounted for, sometimes DWCS3 DOES NOT copy all the necessary files to the SpryAssets folder

9. preview to make sure all previous steps are done correctly

10. add effects to the div tag that you like, by following the LDWCS3B 5-11 for effects

Reference Files

Domain Registration

1. server DNS configurable
2. server DNS not configurable
park the name server on registra, such as
NS11.DOMAINCONTROL.COM
NS12.DOMAINCONTROL.COM

Turn on Total DNS Control and MX Records
add all subdomains with its server IP addresses here.

NS43.DOMAINCONTROL.COM
NS44.DOMAINCONTROL.COM

Forwarding: (Last Update 10/16/2007)
http://www.48groups.com

Total DNS Control and MX Records

A (Host)
@ 98.130.148.2
carrs 65.49.35.140
barrs 65.49.35.140
aarrs 65.49.35.140
ror 75.126.153.164
abc-auto 65.49.35.140
ttt 205.209.135.132
app 75.126.153.164

CNAMES (Aliases)
Host Points to
www @
imap imap.secureserver.net
blog ghs.google.com

Tree Menu

To effectively manage those mashup info use the tree menu.
Here is an example on how others do it: http://support.sas.com/onlinedoc/913/docMainpage.jsp

A few tools can do this, however, this is how I do it: http://kenmouse.blogspot.com/2008/05/sothink-tree-menu-v24-build-80310.html

Self Service Site

http://www.homebizbuzz.co.nz/ezi-build/index.php

Craigslist classified ad

http://www.simpleskies.com/online-marketing/craigslist-posting-service/

Ads X Day	30 Days campaign (posting only)	Phone Verified Accounts Needed	30 Days of Posting + Verified Accounts (one time fee of $7 per account)
1 City	$29.95 - That is $99 cents a day	2	$43.95
3 Cities	$80 - That is $89 cents a day per city	6	$122
5 Cities	$120 - That is $80 cents a day per city	10	$190
10 Cities	$216 - That is $72 cents a day per city	20	$356

server mashup

Multimedia Distribution website

The data driven web 2.0 site enables the business to manage the operation, marketing and sales information interactively. By separating the content from the layout, the website remains the fresh and up to date; no need to "design a web site" for new information, similar to the major media company like CNN.com, ...etc. The website becomes the delivery vehicle for the multimedia presentation and business operation, to interact with the customer and to keep the customer connected.

Our multimedia authoring services can be delivered via email, and certainly the data driven web 2.0 site. The content of our biz website stays fresh, and shows the latest update instantly, without re-design.

Our data driven web 2.0 site can guarantee the infrastructure is adequate to flow multi-media (different forms and formats) of data source.
Our marketing professional will generate and manage the best and the latest presentation for our client.

Since upgrading to web 2.0 service is not yet affordable for most people today. We believe our multimedia service on top of our data driven web 2.0 site is a very attractive solution for the SMB for the next two years.

Take a look at our latest sample data driven web 2.0 test site: http://plus247.com/WIP/samples/spry_test1/current.htm
This site supports three levels of information condensing mechanism: 1) dataset selector (dynamic data, simulate database driven), 2) accordion widget, and 3) the multi-page/multi-media contents. Our web technology can now organize/fold the hundreds of pages of contents onto dataset->widget->panes->flash slider, movie, and other multi-media presentation.

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Create Meaningful Testimonial

meaningful testimonial
voice testimonial

Past DNS Archives

plus247 wewon
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tonychern 48is, wifitoall, uddh, mgbo, gbdp
mytliufree9169 eaddons, mgbp, gbdp, graphnu, uddh, wifitoall
http://plus247.net/ftp/48ftp/ 48first 48group

Niche Marketing

If you want to spend a lot of your budget on your marketing campaign and get minimal results, then you would probably want to try mass marketing. But if you want to have a more effective, less costly, and yet get better results with your color printing ad, then you're better off advertising to a niche market. Read on ... Niche Marketing

Marketing Tactic - niche and precision marketing
http://48blog.blogspot.com/2008/06/niche-marketing.html
http://ezinearticles.com/index.php?Are-You-Barking-Up-The-Right-Tree?&id=1060081
Go extra distance to win the battle. Extra distances:
http://48blog.blogspot.com/2008/07/extra-dimension.html

What the market want is what our solution solve, therefore, the audience can convert.
Our presentation should lead the visitor to the point, and prevent any page turn, and simplify the navigations:

We result to two formats:
The long format (landing page) and
http://www.exactnicheprofits.com/
marketingtips product pages

the short format (folded page)

The short format, e.g. CRE front page, blogger, fold by info apture and spry.
To assure niche marketing works, we have to identify the target customer's need is inline with our solution/product. Take the CIS for example, we are targeting the SMALL commercial printers, not SMB, not SOHO, not individual.

For every LOB site, the questions we need to anwser are:

1. our target customers
2. ideal solution
3. what we provide (product and/or services)

Answer the above questions, before entering the market with a me-too or inferior solution is just waste of time and money. We need to go extra distance to win the battle.
http://48blog.blogspot.com/2008/07/extra-dimension.html

In what area that we can go extra distance, depends on what or who to target.
For exaample, the Bike LOB. we are not targeting DIY solution but DIT.
We like to take advantage of the Internet tools with our business structure to elevate the customer support solution space to a higher planeas an example of better solution.let me give you another example of a better structured marketing message